About Us


HEAD UP EYES FORWARD is a lifestyle brand that was born out of the bond that only brothers can know.  Ryan and Landon Moss were not only brothers but were best friends, encouragers, confidants, and more.  They shared life together in an unusual way as they both moved to Colorado for college and life experience.  In 2015, Ryan gave his brother a hand painted canvas as an encouragement during a difficult time.  The message on the side of the painting was ‘Head Up.  Eyes Forward'.  In other words, no matter the trials that you are facing, keep your head up and your eyes forward and live your life to the fullest!  The painting became Landon’s treasured possession. 

In 2016, Ryan lost his life hiking in the mountains of Colorado and the painting took on another level of meaning.  Ryan lived his 24 short years to the fullest and followed his own advice…he lived with his head up and his eyes forward!  He was gentle and kind to everyone he met.  He had a heart to give back to his community but loved a good adventure!  Whether he was hiking, snowboarding, skateboarding, biking, camping, golfing, or relaxing in the beauty of God’s creation, Ryan kept looking forward with anticipation of life to come. 

HEAD UP. EYES FORWARD brand allows Ryan to continue to live and encourage people.  Our goal is to encourage ‘getting out there’ for adventure with a strong emphasis of giving back to the community.  HEAD UP. EYES FORWARD will donate 10% of the profits to charities every year.  Come join our adventure for a lifetime!

HEAD UP EYES FORWARD