100% Nonprofit
Every Dollar
Changes a Life
Head Up Eyes Forward is a 100% nonprofit. Every single dollar of profit — and every donation — goes directly to community charities in Ryan’s name.
100% Nonprofit
Head Up Eyes Forward is a 100% nonprofit. Every single dollar of profit — and every donation — goes directly to community charities in Ryan’s name.
Since converting to a strictly nonprofit operation in July 2022, HUEF has donated over $30,000 to local charities — distributed quarterly to organizations making a real difference in Danville, Virginia and beyond.
Where Your Donation Goes
Make a Donation
Your generosity keeps Ryan’s message alive. Choose an amount below, or enter your own — no amount is too small.
You can also donate in person at Moss Mountain Outfitters (543 Main Street, Danville, VA), or mail a check made out to “Head Up Eyes Forward” to the same address.
Want to organize a fundraiser or partner with us? Get in touch — we’d love to hear your idea.
“When people see our brand, our lifestyle brand, they will feel that sense of encouragement that we so strongly desire to give.”Susan Moss, Co-Founder